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Feb 15 2018

Make Your LinkedIn Profile More Compelling

2018-02-15T08:28:24-06:00February 15th, 2018|Personal Development, Social Networking|

You are likely embarking on the 2018 spring busy season. As you enter this compressed work period, you may be challenged to maintain your business development momentum. One idea that takes very little physical time is to stay active on LinkedIn by posting a few times a week, checking out what’s new with your network [...]

Jun 5 2015

Four Activities To Boost Your Personal Brand

2015-06-05T16:13:43-06:00June 5th, 2015|Client Retention, Communication, Leadership, Marketing, Personal Development, Social Networking|

Your personal brand is your “professional reputation.” It’s affected by the way that you present yourself – your skills, knowledge and technical expertise – and how others (colleagues, clients, prospects and even personal connections) perceive you in return. We recently held a web seminar on the topic of “Personal Marketing Strategies for Summer” where we [...]

May 28 2014

Wrangling the Social Media Monster

2014-05-28T14:13:01-06:00May 28th, 2014|Marketing, Social Networking|

Social media is a constantly-evolving marketing medium that keeps us on our toes. We have to monitor our platforms regularly and ensure we’re aware of who is interacting with our posts and who is posting great content that we should share with our followers. We have to stay on top of trends that emerge within [...]

Jun 5 2013

Stop Struggling to Find Your Firm’s Social Media ROI

2019-10-16T09:54:41-06:00June 5th, 2013|Guest Blogger, Marketing, Social Networking, Web/Tech|

We all want to measure social media’s return on investment (ROI); but, because it is rarely the last marketing touch point before a conversion (sale), it may be hard to accurately track its direct impact on your marketing efforts. In measuring your firm’s social media marketing ROI, assumptions may be made because there is often [...]

Jan 31 2013

Start Using Twitter To Develop Thought Leadership

2013-01-31T10:00:11-06:00January 31st, 2013|Communication, Marketing, Social Networking, Web/Tech|

Start Using Twitter To Develop Thought Leadership Twitter is often a misunderstood social media platform – especially in business.  However, Twitter has unbelievable power and reachthat can build credibility and thought leadership for your firm in your targeted niches, industries and specialty services.  My partner Jennifer Wilson shared five of the important Twitter benefits in [...]

Jun 27 2012

Close More Ideal Business by Selling to Target Accounts

2012-06-27T13:00:55-06:00June 27th, 2012|Client Retention, Marketing, Sales, Social Networking|

Anyone who walks in the door willing to engage your services is not necessarily the next RIGHT client. Conceptually, most of us agree with that statement.  However, very few of us practice this in reality - especially given the slow recovery from our recent economic downturn and the struggle many firms are experiencing retaining their clients [...]

Jan 18 2012

To Tweet Or Not To Tweet: What’s The Question?

2012-01-18T11:42:14-06:00January 18th, 2012|Marketing, Social Networking|

To Tweet Or Not To Tweet:  What’s The Question? Twitter (www.twitter.com) has a bad rap.  Most of us think of it as a platform that celebrities use to share meaningless information about their most recent meal or to promote their latest product.  But the application has unbelievable power and reach – all at your fingertips [...]

Apr 14 2010

Experience Greater Networking Success by “Bringing Something to the Party”

2019-10-29T11:16:54-06:00April 14th, 2010|Marketing, Personal Development, Social Networking|

Last month, I had the great privilege to hear motivational speaker W Mitchell speak to my local NSA (National Speakers Association) chapter. Mitchell, as he likes to be called, was a tremendous inspiration and made many great points throughout his talk. But, something that he asked during the introductions portion of the program really struck [...]

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