In the May 3, 2021 HR Huddle, Tamera Loerzel and Jennifer Wilson reflect on day one of the 2021 BDO Alliance Conference, networking in a remote, in-person or hybrid environment, and being open to try new experiences. Be sure to join in the conversation every Monday at 4:15 pm CT for HR Huddle and every [...]
You are likely embarking on the 2018 spring busy season. As you enter this compressed work period, you may be challenged to maintain your business development momentum. One idea that takes very little physical time is to stay active on LinkedIn by posting a few times a week, checking out what’s new with your network [...]
In 2015, I wrote a blog on ideas to help you build your professional brand. I’ve done some speaking and teaching on this topic recently and as many of our clients are headed toward spring busy season, I thought it might be a great time to focus on some “easy” ways to keep your personal [...]
Your personal brand is your “professional reputation.” It’s affected by the way that you present yourself – your skills, knowledge and technical expertise – and how others (colleagues, clients, prospects and even personal connections) perceive you in return. We recently held a web seminar on the topic of “Personal Marketing Strategies for Summer” where we [...]
Social media is a constantly-evolving marketing medium that keeps us on our toes. We have to monitor our platforms regularly and ensure we’re aware of who is interacting with our posts and who is posting great content that we should share with our followers. We have to stay on top of trends that emerge within [...]
We all want to measure social media’s return on investment (ROI); but, because it is rarely the last marketing touch point before a conversion (sale), it may be hard to accurately track its direct impact on your marketing efforts. In measuring your firm’s social media marketing ROI, assumptions may be made because there is often [...]
Start Using Twitter To Develop Thought Leadership Twitter is often a misunderstood social media platform – especially in business. However, Twitter has unbelievable power and reachthat can build credibility and thought leadership for your firm in your targeted niches, industries and specialty services. My partner Jennifer Wilson shared five of the important Twitter benefits in [...]
Anyone who walks in the door willing to engage your services is not necessarily the next RIGHT client. Conceptually, most of us agree with that statement. However, very few of us practice this in reality - especially given the slow recovery from our recent economic downturn and the struggle many firms are experiencing retaining their clients [...]
To Tweet Or Not To Tweet: What’s The Question? Twitter (www.twitter.com) has a bad rap. Most of us think of it as a platform that celebrities use to share meaningless information about their most recent meal or to promote their latest product. But the application has unbelievable power and reach – all at your fingertips [...]
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