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Nov 5 2015

How Does Your Firm Measure Success?

2015-11-05T14:33:40-06:00November 5th, 2015|Anytime Anywhere Work™, Communication, Current Affairs, Governance/Decision Making, HR/Organizational Development, Leadership, Succession, Web/Tech|

More Results from our 2015 Anytime, Anywhere Survey We are enormous proponents of anytime, anywhere work programs. This past spring, we conducted our 2015 Anytime, Anywhere Work Survey and began publishing the results in an ongoing blog series (read the “big picture” results here and the benefits firms are realizing with flex here). In the [...]

Aug 26 2015

Our 2015 Anytime, Anywhere Survey Results Are In!

2015-08-26T04:57:15-06:00August 26th, 2015|Anytime Anywhere Work™, Communication, Current Affairs, Governance/Decision Making, HR/Organizational Development, Leadership, Succession, Web/Tech|

Firms Continue To Migrate AWAY From Time and Place. In early June, we launched our 2015 Anytime, Anywhere Work Survey to collect information about the adoption of flexible work initiatives within public accounting firms. We asked firms to submit only one response per firm and were amazed to see a 57% increase in participation this [...]

Nov 5 2014

Six Ideas To Ensure Technology Impacts Profitability

2019-10-28T17:31:52-06:00November 5th, 2014|Governance/Decision Making, Guest Blogger, Leadership, Web/Tech|

Marc Rosenberg, President of The Rosenberg Associates, is a nationally known consultant, author and speaker on CPA firm management, strategy and partner issues. We are happy to have him as this week’s guest blogger. For more information, visit www.rosenbergassoc.com. Managing Partners have many critical management duties. One is to ensure that the firm uses technology [...]

Oct 30 2014

Sales Tax: The Next Generation

2019-10-28T18:11:29-06:00October 30th, 2014|Guest Blogger, Web/Tech|

Will Frei of Avalara takes a look at the changes we’ve seen in the growth and use of technology and the way it’s affected sales tax management. When you were a kid, could you have imagined using the technology that we have at our fingertips today? Here’s another question: could you imagine going back to [...]

Jun 5 2013

Stop Struggling to Find Your Firm’s Social Media ROI

2019-10-16T09:54:41-06:00June 5th, 2013|Guest Blogger, Marketing, Social Networking, Web/Tech|

We all want to measure social media’s return on investment (ROI); but, because it is rarely the last marketing touch point before a conversion (sale), it may be hard to accurately track its direct impact on your marketing efforts. In measuring your firm’s social media marketing ROI, assumptions may be made because there is often [...]

Jan 31 2013

Start Using Twitter To Develop Thought Leadership

2013-01-31T10:00:11-06:00January 31st, 2013|Communication, Marketing, Social Networking, Web/Tech|

Start Using Twitter To Develop Thought Leadership Twitter is often a misunderstood social media platform – especially in business.  However, Twitter has unbelievable power and reachthat can build credibility and thought leadership for your firm in your targeted niches, industries and specialty services.  My partner Jennifer Wilson shared five of the important Twitter benefits in [...]

Jan 26 2011

Are You Guilty of Setting a Social Media Double-Standard?

2019-10-29T11:13:16-06:00January 26th, 2011|HR/Organizational Development, Web/Tech|

One of the biggest objections that we hear from CPA firm leaders around the country is that social media can be a big time-waster.  People are concerned that by embracing social media as part of their firm’s strategy, they will be encouraging their team members to spend too much time on sites like Twitter, LinkedIn, [...]

Mar 18 2010

Giving In To Facebook

2010-03-18T03:12:55-06:00March 18th, 2010|Marketing, Personal Development, Social Networking, Web/Tech|

If you have followed my social media journey, you’ll remember my initial reticence to spend time on Facebook.   Even though Facebook has over 400 million users, 50% of whom are logged in on any given day, I have avoided investing professional resources in the platform because I thought it was mostly to be used for [...]

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