Oct 30 2014

Sales Tax: The Next Generation

2019-10-28T18:11:29-05:00October 30th, 2014|Guest Blogger, Web/Tech|

Will Frei of Avalara takes a look at the changes we’ve seen in the growth and use of technology and the way it’s affected sales tax management. When you were a kid, could you have imagined using the technology that we have at our fingertips today? Here’s another question: could you imagine going back to [...]

Jun 5 2013

Stop Struggling to Find Your Firm’s Social Media ROI

2019-10-16T09:54:41-05:00June 5th, 2013|Guest Blogger, Marketing, Social Networking, Web/Tech|

We all want to measure social media’s return on investment (ROI); but, because it is rarely the last marketing touch point before a conversion (sale), it may be hard to accurately track its direct impact on your marketing efforts. In measuring your firm’s social media marketing ROI, assumptions may be made because there is often [...]

Jan 31 2013

Start Using Twitter To Develop Thought Leadership

2013-01-31T10:00:11-06:00January 31st, 2013|Communication, Marketing, Social Networking, Web/Tech|

Start Using Twitter To Develop Thought Leadership Twitter is often a misunderstood social media platform – especially in business.  However, Twitter has unbelievable power and reachthat can build credibility and thought leadership for your firm in your targeted niches, industries and specialty services.  My partner Jennifer Wilson shared five of the important Twitter benefits in [...]

Jan 26 2011

Are You Guilty of Setting a Social Media Double-Standard?

2019-10-29T11:13:16-05:00January 26th, 2011|HR/Organizational Development, Web/Tech|

One of the biggest objections that we hear from CPA firm leaders around the country is that social media can be a big time-waster.  People are concerned that by embracing social media as part of their firm’s strategy, they will be encouraging their team members to spend too much time on sites like Twitter, LinkedIn, [...]

Mar 18 2010

Giving In To Facebook

2010-03-18T03:12:55-05:00March 18th, 2010|Marketing, Personal Development, Social Networking, Web/Tech|

If you have followed my social media journey, you’ll remember my initial reticence to spend time on Facebook.   Even though Facebook has over 400 million users, 50% of whom are logged in on any given day, I have avoided investing professional resources in the platform because I thought it was mostly to be used for [...]

Nov 4 2009

Top 10 Social Networking Dos and Don’ts

2019-10-29T11:18:15-05:00November 4th, 2009|Social Networking, Web/Tech|

Social networking tools like LinkedIn, Facebook and Twitter have made it possible for us to communicate and collaborate on a grand scale. But with the convenience, accessibility and transparency that they have brought about, there are also some new rules regarding networking etiquette or netiquetteto consider. I have documented our top ten dos and don’ts to help you navigate the [...]

Sep 23 2009

Social Networking – a Year Later

2009-09-23T20:26:30-05:00September 23rd, 2009|Marketing, Sales, Web/Tech|

It’s hard to believe, but our blog, Inspired Ideas, celebrates its first birthday today.  In the inaugural post, I shared my epiphany about the power of social networking – in particular my exposure to the LinkedIn platform (www.LinkedIn.com) – and how I really believed that the groundswell of web-based networking and communications tools would drive [...]

Sep 2 2009

Top 3 Business Uses for Twitter

2020-06-08T14:34:07-05:00September 2nd, 2009|Marketing, Sales, Social Networking, Web/Tech|

One of our most popular training sessions this year has been our course entitled, “Embracing Social Networking in Your Firm.” The session covers the most popular social networking technologies including LinkedIn, Facebook, and of course, Twitter. Twitter is a tool that allows people to know the answer to the question “What are you doing?” Twitter [...]

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