Build a Practice You Love with Borderless Reach
Life is short, and we spend so much of it at work. Why not do work you love for clients that inspire you? Whether you are building a practice from scratch, or you want to shift your existing practice to include work and clients that light you up, you will have to let go of old paradigms. When you do so, you'll develop a practice that inspires both you and your team. The learning objectives for this course are to:
- Identify methods for defining your ideal target clients and engagements with a strategy to transition those that don't fit
- Define your value proposition and what makes you unique, special, and different
- Redefine your geographic boundaries and how you can reach targets beyond your local geography
- Discover methods to successfully sell and service clients from a distance
Leave this session with actions you can take to develop more specialized, profitable, and fun clients!
