Capitalizing on Social Media as a Strategic Communications Tool
With LinkedIn being the business platform of choice, along with the emerging use of apps such as Instagram and TikTok in business, it’s critical that firms leverage social media technologies. Some firms still wonder if these technologies are contributing positively to their brand growth and culture. That’s when HR is called in – to help regulate employee use. But before you can develop a policy that’s going to meet your firm’s needs and culture, you have to first understand (or help develop) your firm’s strategy for deploying these powerful technologies to build your brand, attract employees, develop new business, and gather market intelligence. In this session, you will:
- Assess and prioritize options for the strategic deployment of social media
- Develop a social media policy to support your firm’s strategies
- Identify education to inform your employees and compel them to use the technologies in the way you’ve intended
Leave this session with a social media strategy that encourages employee engagement and promotes your firm, too!
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