Creating a True Business Development Culture
Most firms say that they are committed to creating a business development culture and developing new rainmakers to replace the rainmakers who will retire in the next 10-12 years. Yet many struggle to truly achieve these goals. When the right expectations are set and the roles and support are in place, firms experience a real commitment – and real results – in terms of new business. In this session, we’ll explore the “must haves” for a thriving business development culture so that you can:
- Understand and identify the four types of business developers on your team
- Identify and develop new rainmakers in your firm and then deploy and support your rainmakers and thought leaders to build future capacity for your firm
- Define your team approach to selling and identify the resources required at each sales stage
- Use personal marketing plans to drive participation by all types – and levels - of business developers in your firm
Leave this session with a plan to drive your firm’s marketing and business development culture!