Creating a True Business Development Culture

Most firms say that they are committed to creating a business development culture and developing new rainmakers to replace the rainmakers who will retire in the next 10-12 years. Yet many struggle to truly achieve these goals. When the right expectations are set and the roles and support are in place, firms experience a real commitment – and real results – in terms of new business. In this session, we’ll explore the “must haves” for a thriving business development culture so that you can:

  • Understand and identify the four types of business developers on your team
  • Identify and develop new rainmakers in your firm and then deploy and support your rainmakers and thought leaders to build future capacity for your firm
  • Define your team approach to selling and identify the resources required at each sales stage
  • Use personal marketing plans to drive participation by all types – and levels – of business developers in your firm

Leave this session with a plan to drive your firm’s marketing and business development culture!

Interested in this Course? Contact Us!