Developing a Successful Strategic Initiative or Niche
Building expertise in a specialty area has been the goal of practitioners for decades, yet few firms really develop truly deep, successful niches. To achieve success in your firm’s niche industries or specialty services, you need to apply strategic insight, strong marketing execution, and leverage operations across the firm. Attend this session to discuss the keys to developing and then growing industry or specialty service practices including where you will:
- Explore why you have to focus and how to choose the right niches to invest in
- Identify your niche practice value proposition and “story”
- Understand how to employ the “matrix management” required to marshal resources to support your firm’s niches
- Learn to apply your firm’s operational elements across all niches to increase your leverage
Leave this session with specific actions you can take to truly develop a few true niche practices in your firm!