Developing Your Firm’s Marketing Function
Do you wonder when you should add a marketing professional to your team? And, when you do, what their key responsibilities and compensation should be? In this session, you will:
- Explore the different marketing roles within professional services firms
- Understand when you should consider adding marketing professionals or expanding your current marketing group
- Define the objectives and roles of your marketing professionals to achieve your marketing goals
- Recall best practices for developing the marketing function within your practice
Leave this session with some practical ideas that you can easily implement no matter what size your marketing function is!