Developing Your Firm’s Marketing Function
Do you wonder when you should add a marketing professional to your team? And, when you do, what their key responsibilities and compensation should be? In this session, we’ll explore the different marketing roles within professional services firms and when you should consider adding marketing professionals or expanding your current marketing group including what the objectives and roles of your marketing professionals should be. And, we’ll explore best practices or developing the marketing function within your practice.
Leave this session with some practical ideas that you can easily implement no matter what size your marketing function is!