Embracing Social Media to Build Your Sphere of Influence

Social media has revolutionized the way we communicate with others. Most of us has used at least one of these technologies to build our networks, generate business, recruit talent or build brand. Attend this session for an in-depth discussion of the real-life applications of LinkedIn, Facebook, and Twitter for networking, marketing, and recruiting, including:

  • Using the power of LinkedIn to expand your knowledge of prospects and clients and using connections to find a “warm way in” to target companies or employee recruits
  • Building relatedness by sharing your organization’s culture and staying in touch with people across borders and over time with Facebook
  • Developing thought leadership with Twitter

Leave this session with at least one idea to help you benefit from the social media revolution!

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