Hot Marketing Ideas That Generate Opportunities
Are you moving from traditional marketing to digital marketing? Are you faced with virtual, global and generational considerations that you haven’t previously had to consider in your marketing strategies and activities? Attend this session to learn how to incorporate new ideas and approaches in your marketing strategy to ensure you gain your share of new client opportunities. We’ll explore:
- Using “digital” marketing and social media to build your firm’s brand
- Effectively reaching a more mobile, less-geographically constrained audience
- Addressing the global needs of local “buyers” whether prospects, referral sources or current clients
- Appealing to younger buyers’ values, communication preferences, and work styles in your firm’s marketing and sales strategies
Leave this session inspired to try at least one new marketing idea to heat up your marketing results!