Marketing’s Role in Recruiting and Retaining
Finding the right team members at the right time has never been tougher. That’s why it’s more important than ever for marketing and HR to collaborate to execute recruiting and retention strategies that apply true marketing concepts and differentiate your firm from the rest. Together we’ll explore the specific marketing strategies and processes you can implement to attract and retain the profession’s best and brightest. After completion of the course, you’ll be able to:
- Recognize the importance of having differentiating recruiting strategy and story
- Identify an approach to assess your competitors’ hiring process
- List the kind of “wow” factors that distinguish firms in today’s tight labor market and how to identify and highlight your own
- Apply specific marketing strategies that will enable candidates to picture their future with your firm
Leave this session armed with practical, effective strategies that will increase your firm’s hiring effectiveness!