Telling Your Firm’s Story
How do you tell your firm story in a compelling and differentiating manner? Does your story articulate your unique strengths and the difference you make in the lives of your clients, staff, and community? In this course, we will explore how to identify your firm’s unique story and differentiators and how to communicate them through traditional marketing tools as well as verbally, including:
- Developing your firm’s positing and competitive differentiators, including distinguishing between features and benefits
- Writing your story and incorporating it throughout all your marketing and sales tools
- Communicating your story by developing an elevator pitch and supporting talking points to use at networking events, referral or alliance meetings, and prospect meetings
Leave this session with a clear direction to develop and tell your firm’s story!