To Tweet, or Not to Tweet: What’s the Question?
With over 300 million active users and 500 million tweets per day, it’s clear that Twitter is a social media platform worth understanding and using. While we all recognize the application’s name, the perception of Twitter isn’t necessarily a positive one in terms of business applicability. Many of us aren’t yet sure how we can leverage its capabilities to benefit our firms. In this session, we will explore this powerful public relations and networking tool including:
- How firms are using Twitter to position thought leaders and communicate their firm’s message
- Twitter etiquette and best practices for using the application correctly and efficiently
- Ways to integrate Twitter into your firm’s online and offline marketing strategies
Leave this discussion with the information to place Twitter in its proper place in your firm’s marketing mix.