Using LinkedIn to Develop Business
Most of us have a profile on LinkedIn, the popular professional social networking platform. But we may not be using the platform to maximize our business development efforts and produce real results. In this session, we'll explore a few "cost free" strategies to put LinkedIn to work for you, including:
- Mining the connections of others to identify potential referrals and develop new business
- Managing your "brand" by posting status updates, sharing events, posting job openings, and participating in group discussions
- Enhancing your business development success by targeting accounts, finding warm ways in and introductions to opportunities, and conducting market research
Leave this session with ideas to differentiate yourself and your firm and revolutionize the way you network, communicate, and generate business.
