Why Clients Should Choose You: Differentiating Your Firm
Why would a client want to do business with you? What difference do you make in your clients’ lives? What differentiates you from your competitors? In this session we’ll explore how to identify the difference you make for you clients and then how to communicate it – both verbally and in writing – so that it entices potential prospects and existing clients to buy from you. We’ll take you through the steps to create your unique differentiators, including:
- Defining what sets you apart from other firms
- Creating rallying messages to communicate what makes you special or unique
- Identifying how, when, and where to communicate your unique value and key differentiators
- Teaching your team how to identify and communicate the difference your firm makes in the lives of your clients
Leave this session with a unified understanding of what makes your firm unique, special or different so that clients choose you!
