Tuesday, November 10th, 10:00 AM - 11:30AM CT
Field of Study: Marketing
Tamera Loerzel and Jennifer Wilson will speak on the following topic at this upcoming webinar, hosted by the BDO Alliance.
Developing a Successful Industry or Specialty Service Niche
Building expertise in a specialty area has been the goal of practitioners for decades. Now, with the emergence of advisory and consulting services, creating a niche is critical to many firms’ growth strategy. To achieve success and develop deep expertise in your firm’s niche industries or specialty services, you need to apply strategic insight, strong marketing execution, and leverage operations across the firm. Attend this session where we’ll explore a methodology you can apply for developing and growing your industry or specialty service niche, including:
- Developing niche practice value propositions and understanding the importance of your “story” for your ideal target clients
- Identifying the appropriate market research and ways to assess your niche’s current state and future opportunities
- Developing the right marketing mix to drive thought leadership and lead generation
- Employing the “matrix management” required to resource and support your firm’s niches
Leave this session with a template plan and specific actions you can take to truly develop a few true niche practices in your firm!
*This event is limited to BDO Alliance Members.