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Renee Moelders to Speak at AICPA's ENGAGE 2023
June 5 @ 1:15 pm - 2:05 pm
June 5, 2023
Renee Moelders will speak on Recruiting as a Marketing Function at the AICPA's ENGAGE 2023 Conference on June 5th from 11:15am-12:05pm PT:
Finding the right team members at the right time is key to your practice success and the market has never been tougher. That's why it's more important than ever to execute a recruiting strategy that applies true marketing concepts to differentiate your firm from the rest. Together we'll explore the specific marketing strategies and processes you can implement to attract the best and brightest of the profession.
- Recognize how to develop a differentiating recruiting strategy and story
- Identify your competitors messaging in the hiring process so you can position your organization appropriately
- List steps you can take to ensure your recruiting process compels candidates to join
- Identify clear deliverables that enable candidates to picture their future with your firm
