Today’s organizations must navigate ever-accelerating change in standards, technology, mobility, talent, succession, consolidation, globalization, values and norms, and more. To successfully manage dramatic change, leaders must strategically design, execute, and communicate their strategies with the same focus and intention that they spend conceiving of the planned change. In this session, learn strategies to more effectively drive your firm’s change initiatives by:
- Understanding the normal change adoption process and realizing who you need to be in the face of change influences acceptance
- Learning the elements of a strategic communications plan and how the use of both features and benefits can pique the buy-in of your stakeholders
- Identifying the stakeholders and planning the cascade of communications that need to occur to each and when
Leave this session armed with strategies you can use with your leadership team to more effectively drive organizational change through better firm-wide communication.